Astetta Alemmas (Down a Degree) was an energy-saving campaign by the Finnish government during the energy crisis of winter 2022/2023. I was a part of the design team from the start, working on the brand with an art director, and later handling most of the production work of the various campaign materials.
The campaign used almost all platforms available, so I got to adapt the brand and message to all of them, from the covers of newspapers to digital screens and banner ads. The work was very fast paced, as the campaign had to react to the changing energy situation as well as sudden discounted media spaces it received due to being a important governmental campaign.
Although the motion design work wasn't especially challenging, the tight deadlines taught me how to squeeze seemingly high production value out of not a lot of time.